About Us – Roya cleaning and hygiene products

About Padideh Shimi Gharb

Padideh Shimi Gharb Company was established in 2010 with the aim of producing cleaning and hygiene products. The company’s factory, equipped with advanced global-standard machinery, was built on a 34,000-square-meter plot in the Eshtehard Industrial Park. With a daily production capacity of 38,000 cartons, the factory began operations in June 2013. This facility includes departments for factory management, factory administration, human resources, finance, production (soap and liquid products), warehousing, quality control (chemistry, physics, and microbiology labs), planning, HSE, technical support, production, and logistics.

Over 14 Years of Experience

Daily Production Capacity of 38,000 Cartons

Area of 34,000 Square Meters

Padideh Shimi Gharb Products

Padideh Shimi Gharb’s products are offered under the brand names Active, Roya, and Hayat in three main categories: home hygiene, personal care, and fabric care. These products are available in both domestic and international markets. In the home hygiene category, the company produces various dishwashing liquids, surface cleaners, glass cleaners, bleach, descalers, and drain openers. In the personal care and hair care categories, products include herbal shampoos, hair conditioners, body washes, liquid hand soaps, bar soaps, and specialized shampoos for children.

About Roya

The Roya brand entered the market in February 2021 with the goal of producing affordable and economically viable products. Roya’s product line, with simple packaging, attractive design, and soft colors, aims to meet the needs of a segment of society seeking high-quality, affordable, and practical products.

Descaler Liquid and Bleaching Liquid

The first products introduced in Roya’s lineup were descaler liquid and bleaching liquid, produced and launched in the market in February 2021.

Dishwashing Liquid and Glass Surface Cleaner

In 2021, dishwashing liquid and glass surface cleaner products were added to the product lineup.

Roya: From Yesterday to Today

A Smart Choice for a Better Life

The sustainable growth of the "Roya" brand depends on commitment, customer satisfaction, innovation, and environmental support. With a focus on enhancing consumer health, reducing environmental impact, and producing products that meet global standards, this brand is progressing toward internationalization.

A Clean, Healthy, and Peaceful Life

Customers seek affordable, high-quality products for home cleaning and clothing care and take pride in choosing "Roya" products. The "Roya" name is well-known both domestically and internationally, with its products designed and produced to meet the essential needs of consumers in both local and global markets.

A Sustainable Business Plan

"Roya," by offering high-quality, eco-friendly cleaning products, ensures cleanliness, health, and safety. The Roya brand is dedicated to enhancing consumers' quality of life, creating peace of mind, and ensuring satisfaction.

Persian